PANA IMC COMPETITION
Integrated Marketing Communications Campaign
National First Runner-Up, Marketing Case Competition
Issued by Philippine Association of National Advertisers · Nov 2017

As team captain, I led our group to national recognition in the PANAnaw IMC Competition, becoming the First Runner-Up in this competition out of 300 teams. Tasked with creating a two-year advocacy campaign to celebrate Philippine arts and culture with just PHP 5 million (USD90,000), we developed "No Other Philippines: One Because We're Different."

Our campaign highlighted the unique beauty of each region, showing that our diversity is what unites us as a nation.