NIKE X ZALORA POP-UP STORE
Digital Campaign Creation, Event Planning, Account Management, Campaign Creation, Copywriting, Project Management

As a key member of the marketing team of ZALORA, I was instrumental in the Nike X ZALORA Pop-Up Store initiative. Over three months, we worked with Nike Philippines and Southeast Asia to create a 360-degree marketing campaign for their new women's line. My role focused on overseeing the online campaign aspects and representing the brand marketing team. Beyond digital campaigns, I also contributed to partnership discussions with Nike and the ideation for the launch event. The project was a success, with all digital components and the pop-up store launching as planned, complete with a full-scale event on the opening day. This project is a highlight in my portfolio, demonstrating my skills in managing complex campaigns and collaborating with major brands.