ASSOCIATION FOR COMMUNICATIONS TECHNOLOGY MANAGEMENT (ACTM)
Rebranding
Strategy, Planning, Brand Development, Copywriting, Storyboarding
As the Vice President for Strategic Communications, I spearheaded the rebranding of ACTM, the premier Integrated Marketing Communications (IMC) organization at Ateneo de Manila University, catering to Communications Technology Management majors. My role involved extensive research, ideation, and conceptualization to determine the new direction for the organization's brand. I led the development of a cohesive brand strategy and messaging that aligned with our vision and goals, revitalizing ACTM's image and positioning it for future success.
With the organization's core competency, Integrated Marketing Communications, as the guide, the launch of the rebranding was multi-channel, which my team also directed. This included updates to our website, social media channels, and even on-campus advertising, to ensure a cohesive and impactful introduction of our new brand identity.